Cuttings
Below are just a few examples of the press coverage we have secured for our clients.
Major problems discovered during a shop refurbishment in the conservation area of Scarborough, meant that two adjacent businesses, including a regular client of Effective PR, were badly affected for a period of over four years. In order to achieve a balanced story, a Director of the owners of the property was interviewed and opinions sought from the local Civic Society. The resultant News Release generated two separate articles in the local paper.

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Effective PR
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Click here for larger image Effective PR jointly developed an on-line shop www.magneticsforhealth.co.uk with Wrenn Internet Marketing for a local business couple who plan to move to the south of France in October 2003. Effective PR supplied all copy and the 72 product photographs used. Business cards and flyers were also designed and produced by us and a feature article written to promote the website which was picked up by local press featuring a front page banner. The regional radio station also ran an interview lasting several minutes.

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A joint initiative by Effective PR and Scarborough's Town Centre Management resulted in the publication of a high quality, full colour, 32-page brochure promoting the town as a first class destination for both shopping and tourism. 50,000 were produced which were distributed within a 20 mile radius of the town.

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Click here for larger image The promotion of a travel exhibition organised by a leading travel agent was launched by a staged press photograph using a backdrop with an african theme. Featuring three of the staff from the agency using simple props, an attention grabbing, full colour photograph was produced which appeared in two publications.

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A computer and communications company celebrated 10 years of successful business. The press photograph was instigated, organised and co-ordinated by Effective PR. Similar reports appeared in 3 local and 1regional newspaper.

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Click here for larger image Effective PR covered the whole publicity campaign for the Civic Society's initiative to bring Public Art to Scarborough. This also included the designing and printing of a promotional brochure.

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We organised the launch of a Christmas Brochure promoting Scarborough. It was compiled and designed by us in association with Town Centre Management. We also organised the distribution of 52,000 copies
to homes within the area.

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 Click here for larger image. A model discovered and subsequently managed by a local photographer won a lucrative contract with lamborghini. The article together with full colour pictures appeared in 3 local publications.

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'Scarborough In Bloom' competition promoted with the aid of a full colour picture of pupils from one of the competing schools. This publicity campaign resulted in a record entry.

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Click here for larger image A chocolate manufacturer launched a new football product just prior to the World Cup in 2002. Persuading the shop manager to wear the England strip and to be photographed with examples of the new product resulted in full colour exposure on the front page of a local newspaper. Sales rocketed!

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We publicised a charity concert, by a newly formed brass group, to raise much needed aid for some Kenyan school children. A local radio station also recorded a rehearsal resulting in 2 x 6 minute slots of air time. We were able to help them find a new drummer recently by further coverage in the press and local radio.

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Internet Development: Wrenn Internet Marketing